Business Plan Template - Editor

📋 Executive Summary

? A concise statement of your business purpose and what you aim to achieve. Should be inspiring and clear about your core business.
? Brief description of what your business does, who it serves, and what makes it unique. This should be 2-3 paragraphs maximum.
? Specific, measurable goals for your first 3 years. Include customer targets, revenue goals, market milestones, and operational objectives.

🏢 Company Description

? How and why the business was started, key milestones achieved, and current status. Include any traction, customers, or significant achievements.

📦 Products and Services

? Detailed description of what you sell. Include features, benefits, and how it solves customer problems. Be specific about what customers receive.
? What makes your offering different and better than competitors? Why would customers choose you over alternatives? Be specific and compelling.

📊 Market Analysis

? Specific description of your ideal customers. Include demographics, behaviors, needs, and pain points. The more specific, the better.
? Total addressable market, serviceable market, and your realistic capture. Include data sources and growth trends. Investors want to see large, growing markets.
? Current trends affecting your industry. Include technology changes, regulatory shifts, customer behavior changes, and economic factors.

⚔️ Competitive Analysis

? List 3-5 direct competitors. Include their strengths, weaknesses, market position, and pricing. Be honest and thorough.
? What specific advantages do you have over competitors? Include technology, pricing, service, expertise, relationships, or other factors.
? Where do you fit in the market? Premium, mid-market, budget? Specialist or generalist? How do you want to be perceived?

📢 Marketing Strategy

? Specific channels you'll use to reach customers. Include online and offline. Be realistic about what you can execute with your budget.

💼 Sales Strategy

? Step-by-step process from lead to customer. Include qualification, demos, proposals, closing, and onboarding.

⚙️ Operations Plan

👥 Management Team

? Detailed background of founders and key team members. Investors invest in people - show relevant experience, achievements, and expertise.

💰 Financial Projections

Provide realistic financial projections for 3 years. Banks and investors will scrutinize these carefully. Base projections on realistic assumptions with supporting data.

💎 Funding Requirements

? Specific amount of funding you're seeking, when you need it, and how long it will last (runway). Be realistic about timing and amount.

⚠️ Risk Analysis & Mitigation

? Honest assessment of major business risks and how you plan to address them. Shows maturity and planning to investors.

🎯 Milestones & Timeline

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